Mercedes-Benz is a German manufacturer of Motor Vehicles, Buses, Coaches and Trucks, a division of its parent company, Daimler AG. Its origins can be traced to Karl Benz’s creation of the first petrol-powered car, the Motor-wagen, patented in January 1886. Mercedes-Benz has introduced many technological and safety innovations that have later become common in other vehicles. The Trademark is one of the most well-known and established automotive brands in the world and is also the world’s oldest automotive brand still in existence today. Mercedes-Benz vehicles have long been associated with Quality, Prestige, Durability and Success. The Brand of choice for many Government officials including Malawi due to the vehicles’ safety features and durability.